ACTIVE WATER SPORTS

Hot off the presses: Liquid Force and Axis Wake Research inked a deal to make Axis the official towboat of LF’s BROstock event.

PRESS RELEASE – Encinitas, CA – January 31, 2012

Liquid Force, the premier manufacturer of wakeboarding and kiteboarding hard goods and apparel, has entered into a long term marketing agreement with Axis Wake Research. Axis will be the Official Towboat of Liquid Force’s world famous BROstock event, as well as a strategic partner in Liquid Force’s Free For All series and all new BBQ BROdown series.

“If you’ve been around these two brands for even a short time, you’ve seen the synergy between our company cultures and the way we look at wakeboarding,” said Nick Skally, Axis Director of Marketing. “We’re excited to partner with an industry leader that understands how to have fun on the water. We’re also psyched to launch the product line into this type of arena where our boats can perform for high-end competitions like the double-up contest at BROstock.”

Axis and Liquid Force will begin to activate on this partnership immediately, starting with the LA Boat Show, February 10-12, followed by the February Freezeride at the Carlsbad Lagoon, February 18th.

Tony Finn, Founder of Liquid Force said, “I’m so excited to partner with an exciting brand like Axis Boats. The wake on their boats is sick! We couldn’t be happier to team up with such a great company. Not only do they make great products, but they’re also a great group of people. Their affordable, yet performance based boats are exactly what our industry needs! Stay tuned for many exciting things to come!”

Liquid Force and Axis join forces from Liquid Force on Vimeo.

Liquid Force is getting their Willy Wonka on in 2012!

“Purchase any new 2012 Liquid Force wakeboard and receive a FREE 2 hour pass to some of the best Cable Parks throughout the world! If you’ve never ridden cable or have always wanted to try out a new park, now’s your chance! Bring in the RIDE FREE sticker that’s on your new board along with the original proof of purchase receipt, and any one of the cable parks below will give you your FREE 2 hour pass! If you’re simply too rad for free stuff, then do us all a favor and hook up a friend or family member!”

Liquid Force Golden Ticket from Liquid Force on Vimeo.

Check out the entire 2012 Board Lineup on ActiveWake.com

Offer expires 8/31/12

Come check us out at the Portland Boat Show Jan. 11-15th! The Active Water Sports booth is stocked with all of the best 2012 gear from your favorite brand like Ronix, Liquid Force, Slingshot, Hyperlite, HO, Radar and more. 2011 gear is also available in limited quantities.

For more than 50 years the Portland Boat Show has been one of the biggest – all indoor – boat shows in the region. Each year the show looks for the most attractive features, seeks the newest boat designs and provides an abundance of boating choices for all boating aficionados. The Portland Boat Show is set to launch on Wednesday, January 11, 2012 at the Portland Expo Center.

Of course, the big draw for Northwest boaters is seeing what’s new in boat lines, technology and accessories. Every year, manufacturers and dealers bring in their latest designs for introduction. Expect plenty of new boat lines this year, and see what’s new from a wide range of manufacturers and dealers. Plus, some dealers will bring in last year’s models with their new inventory for the ultimate in price selection and negotiation!